Real Edge Coaching

Search Builder Coaching Bundle

45-Day Search Support Builder

$1,595

Build a steadier recognition rhythm with more coaching runway, pipeline refinement, outreach, and interview preparation.

Book a Fit Call

The Real Edge Process

Build your candidacy. Then run your campaign.

Most clients start by building the core candidacy: target, story, resume, LinkedIn, and application language. Search Support is the next layer when you need a focused campaign rhythm, outreach structure, and live market feedback.

Phase I

Build Your Candidacy

Build Your Candidacy turns your experience into recognition-ready proof: a clear target, stronger story architecture, and materials that help decision-makers quickly see your value. Complete the three-session workflow in as little as three days or pace it across approximately three weeks. Resume first-draft turnaround is typically 48-72 hours, depending on the current client pipeline.

  1. Session 1 - 90 minutesDefine Your Target and Strategic Story

    Clarify where your value belongs and what decision-makers need to recognize. We analyze target roles, assess your fit, and identify the value proposition, KPIs, and projects that should anchor your candidacy.

  2. Session 2 - 90 minutesTurn Your Experience Into Proof

    Turn dense experience into recognition-ready proof. We develop and quantify your strongest project stories, build SCAR stories, and refine the evidence that belongs in your materials and interviews.

  3. Session 3Activate Your Candidacy

    Put the proof to work. We review your hand-crafted materials, practice how to customize applications, prepare for networking and interviews, and launch a focused search plan.

What you leave with

  • Google Career Transformation Toolkit
  • Hand-crafted resume and LinkedIn profile
  • Value proposition, story library, and custom applications
  • Professional or executive bio when included

Phase II

Run Your Search With Support

Run Your Search turns recognition-ready proof into a campaign rhythm: targeting, visibility, outreach, applications, interviews, and follow-up. These packages work best after your core candidacy is clear, or when you already have strong materials and need weekly structure to help decision-makers recognize and act on your value.

You choose whether your included small-group access begins during Phase I or after your positioning and materials are complete.

  1. Tuesday at 12 p.m. PTTarget Definition

    Define where your value is most likely to be recognized: ideal roles, sectors, companies, career direction, and evidence of fit. Bring your Know Your Target document and your questions.

  2. Wednesday at 12 p.m. PTPositioning, Story & Visibility

    Build the recognition-ready narrative and Trusted Advisor presence that make decision-makers lean in. Bring your resume, LinkedIn, value proposition, and positioning questions.

  3. Thursday at 12 p.m. PTSearch Strategy, Networking & Applying

    Build a focused campaign that carries your proof into target companies, decision-maker outreach, referrals, job analysis, and customized applications.

  4. Friday at 12 p.m. PTInterview, Offer & Negotiation

    Use SCAR to analyze their case, prepare stories that answer it, practice interviews, improve conversion, evaluate opportunities, and negotiate confidently.

See the complete process workflow

45 days of focused support

45-Day Search Support Builder

Best when the 30-day starter feels too compressed, but you do not need the full 60-day Accelerator rhythm. You get more coaching runway to refine the proof, pipeline, outreach, interview support, and weekly search structure.

6.5 hours of 1:1 coaching

45 days of small-group access, 1x per week, beginning during or after Phase I

What you get

  • Build Your Candidacy foundation: resume/LinkedIn refresh, recognition positioning, and search-ready messaging
  • Search recognition and profile visibility priorities
  • Target-role value proposition and decision-maker messaging
  • 5 hand-crafted custom applications / strategic reach-outs written from your value proposition, not AI templates
  • Target company pipeline, outreach priorities, and weekly search plan
  • Done-with-you targeting, pipeline, outreach, and visibility/posting system
  • Up to 1.5 hours of interviewing, networking, outreach, or application support
  • One 30-minute customization demo so you can adapt the system after the search
  • 30-minute Early Adopter Reward session
  • 45 days of small-group strategy sessions, 1x per week

Bundle value

Search system strategy & coaching$800
Build Your Candidacy foundation$600
Pipeline, outreach, and visibility setup$250
Hand-crafted applications and strategic reach-outs$700
Baseline a la carte value$2,350
Package price$1,595
You save$755 (32%)

This is done-with-you search support, not done-for-you campaign management. I teach the system -- targeting, pipeline, outreach, visibility/posting, applications, and interview follow-up -- so you can keep carrying recognition-ready proof into the market after the search is over. Hand-crafted applications and strategic reach-outs are written for you at the package level; they are not generic AI-template drafts.

Mission-Driven Access

$295 Impact Story Session

A subsidized, limited-availability 90-minute session for qualifying professionals working in public-interest and lower-compensation fields.

  • Focus specifically on uncovering and communicating one high-value impact story
  • Leave with a sharpened story, practical next steps, and reusable tools
  • Available through a short fit conversation; limited spaces each month

I reserve Mission-Driven Access for professionals whose work advances communities, care, policy, education, or public health and whose fields provide limited professional-development resources. It cannot be combined with other discounts.

Ask About Mission-Driven Access

Ready to get started?

Book a free 20-minute call. I’ll confirm this is the right fit and walk you through next steps.

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